This month we’re going to follow on with from last month and share with you another seven top marketing tips that may assist you in taking your business to the next level.
1. Consider Influencers
Influencers can be an effective tool that you can use to instantly push sales or increase engagement for your services or products.
Yes, some businesses in Ballarat use influencers, and many use local influencers to promote local products. It can most definitely work.
When choosing an influencer, make sure that their following resonates with your offering. Many influencers require compensation, so think about how you’ll negotiate that whether it’s an exchange of products/services or if you pay them for their time.
It can be a win-win for everyone!
2. Word of Mouth Works
Treat your customers well, deliver on your promise and work and let the good word about your business spread! Simple!
Word Of Mouth (WOM) can work well in a city like Ballarat and can-do wonders for your business. Your family and friends can also help in spreading WOM for your business too.
WOM will go a long way in building trust and credibility for your brand and it’s a far more cost-effective way to get your business name out there.
3. Mainstream Media Works
The rise of social media has fooled many business owners into thinking that the only sort of media that is worth paying attention to and that is not true.
Mainstream media can play a pivotal role in the success and growth of your business so if the opportunity comes up to be interviewed in the media, and the media outlet is a good fit for your business, do it! Remember to always share your media interviews across your social media channels too!
4. Make Use of a CRM to Manage Your Prospects
A CRM is a customer relationship management tool that helps you integrate and segment your database.
It helps you not just understand your customers, but also enables you to communicate to them with ease. Popular CRMs include SugarCRM, Bitrix CRM, Zoho, Active Campaign and Hubspot.
Have a look at the features and plans to determine which one is the best fit for your business and marketing needs.
5. Facebook Groups
Facebook can be a great place to meet potential customers and grow your business. Facebook has search features that allow you to find and join relevant groups that match your interests and that of your ideal customers. So not only can you interact with fellow entrepreneurs, but you also directly promote your products and services in some groups and grow your database.
6. Get Listed on Yelp
Check out Yelp.com. It’s an international business directory that gets you listed and reviewed by your customers. This can go a long way in helping build credibility and generate more sales for your business.
You guessed it, there are many Ballarat businesses listed on Yelp with reviews, so jump on and check it out.
7. SMS Marketing
Consider using SMS (texts) as part of your marketing toolkit to alert your customers and prospects about new offers and products and discounts that you have.
According to a report by smsglobal.com, “sending SMS online has become one of the most effective marketing platforms due to open rates of 98%, high conversion, and its ability to boost other channels.”
With Black Friday and Cyber Monday recently passing us by, how many SMS messages did you receive from businesses that you’re a customer of? If this is done the right way, and you don’t overuse the privilege, it can be a super-effective way to communicate with your database and increase your sales at the same time.
The Takeaway
Whilst these tips are great to know, it’s up to you what to do with them. We recommend focusing on three that appeal to you and learning more about them. What do you need to do to implement them effectively? What time frame will you set to implement them in and what results can you expect from using them?
You can quickly start using many of these marketing tips to boost your small business and generate not just potential leads but to also grow your profits and income.
Good luck with it and let us know how you go.
To learn to other original 7 top marketing tips read - Seven top marketing tips to help your small business thrive
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